The #1 Way to Produce Mass Amounts of Content

You can do it without wearing yourself down in the process

Photo by Sigmund on Unsplash

Top creators repurpose content all the time, and so should you.

Lately, I have come across many people who think you shouldn’t be repurposing content. And you know what? They are flat wrong.

In today’s world of online creation, tons of platforms to create on, and loads of people you have never connected with, you should be repurposing your content.

I have learned that there is an excellent way to repurpose content that won’t make you sound like a broken record. It uses a home base, two or three inner community platforms, and several external community platforms.

Let me explain a little bit more below.

A Three-Tiered Approach to Repurposing Content

If you have more than 50 posts, you can probably start repurposing. Though, I would encourage you to get to 100 and then use your best 20 posts as repurposing content.

It will be in those best posts where you can do your best work. And your repurposed content will be most effective. Now, that to say, there are some ways to use your newer content too.

This is my current system for creating and repurposing content right now. And it has been working pretty well.

Tier 1: Home Base Community

I have been doing this for a couple of months, but it works very effectively. I start with a home base for my content. It is the one place where I will only use brand new content.

This is where I drive most of my traffic from the other sites where I create content. First, I want people who regularly read my content to get it. And two, because it is a great place to send people to income production locations too.

For me, my home base has become Substack. This is where I share my best new content. It is the place I drive all content too. And it is where I will share any new book or product as they are produced.

Tier 2: Inner Community

In this level of content, I share some new and repurposed content. Or I might share smaller series of content. I use two or three different platforms to do this on. They are the ones the drive the majority of traffic to my home base.

I might post these places daily or two to three times a week. They will help me get new people onboard or at least help people to connect with me before committing to my home base. This is where we get to know each other.

For me, my inner community level content is found on Medium and LinkedIn. I repurpose content in both places, create new content, and drive everyone to my Substack. This has worked very effectively in the last few months.

Tier 3: Outer Community

In this level of content, I am expanding into new platforms. Or, I may share more frequently to connect with strangers to my content. These are great places to repurpose all of your old content.

I like doing things this way because the chances of someone reading the same content repeatedly are low. And, there is a great potential to grow one of these levels into a tier two.

Right now, the places I am trying out for the undiscovered country are Twitter, Ko-fi, and Instagram. Almost everything I share here is from something in the past or more recently. And I encourage people to check LinkedIn or Medium to learn more about me.

Final Thoughts on Repurposing Content

First, we probably shouldn’t copy and paste from one platform to another to another and so on. You can do this from your home base to one of your inner platforms.

However, it is best to break things down the further you go. You might have a 1,000-word post for your home base. Then you might want to make that 500 to 750 words for the inner community. In terms of the outer level, you might want to be even less.

This helps people get some of what you have to offer and encourages them to learn more. The key is to help draw them in without being a creeper in a van with a bag of candy.

This approach has worked well for me over the last few months because it brings people into the fold at the most comfortable level.

And most of all, it gives me the margin to create better content without overextending myself.

What do you think? Should you repurpose content? If you do, how do you make it work?

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J.R. Heimbigner is a #1 Bestselling Author on Amazon who loves helping people grow in their faith and help writers become authors. You can connect with him on Medium, his website, Facebook, Twitter, Instagram, LinkedIn, and Substack!

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