Author Platform: Engaging Your Audience
Turning that audience from consumers to members
It isn’t enough to have an audience; you need to engage the audience to build your relationship with them. It’s all about getting to know them by seeing what they like and then getting to know you by reading your content.
It takes time to build strong bonds; along the way, people will drop off your email list or stop following you. This is perfectly normal. However, it would be best if you kept working to grow a connection with your audience.
This chapter will examine ways to increase engagement and explore why we are creating a community within your audience.
